Experiential
stand out from
the crowd.
I specialize in brand-building activations where guests feel the experience, not just see it. to deeply engage & leave a lasting impression.
BMO 200 WISH FOUNTAIN campaign: activation
For its 200th anniversary, Bank of Montreal (BMO) partnered with Mosaic, Secret Location, and GLOBACORE to create the Wish It Forward Digital Fountain. This unique project merged a physical wishing fountain with a global digital platform for wish-making to connect communities across North America and beyond.
AMEX Platinum Studio x Art Basel: ACTIVATION
In collaboration with Amex Platinum Studio, Unstaged, and Momentum Worldwide, we crafted an immersive web experience at Art Basel 2021in Miami.
EBOLA OUTBREAK : a virtual reality film
Ebola Outbreak: A Virtual Journey" is a VR documentary shot in West Africa, plunging viewers into the Ebola virus's spread, offering a firsthand encounter with its scale and impact. Created with FRONTLINE and Columbia University's Tow Center for Digital Journalism, this 11-minute adventure utilizes 360° cameras for a truly unique experience.
THIS IS SHAWN BY VERIZON : activation
Giving fans an intimate, inside look at Shawn Mendes' creative process, from inspiration to performing on tour.
TIM HORTONS WINTER LAND : ACTIVATION
The Tim Hortons x Baileys launch attracted 400+ influencers and VIPs, generating over 15 million impressions in a week. Interactive games, photo ops, and exclusive merch amplified brand visibility and excitement, setting a new standard for immersive events.
PROJECT LITERACY :
a vr experience
Over 750 million people can't read this. I collaborated with Secret Location and IDEO to create a VR installation, sharing stories of real individuals affected by illiteracy. Our aim: inspire action through Project Literacy for global literacy enhancement.
BLASTERS OF THE UNIVERSE
VR GAME
I worked on UI design and branding for "Blasters of the Universe," a VR game merging bullet hell with first-person perspective, offering players an intense, dynamic experience and showcasing the potential of immersive technologies in gaming.