TIM HORTONS
Tim Hortons x Baileys Launch Event
We Partnered with Craft PR and Secret Location to bring the Tim Hortons x Baileys collaboration to life through a high-impact launch event celebrating their new product line and signature donuts. From concept to execution, I played a key role in designing a memorable experience that combined brand storytelling with audience engagement.
The event featured interactive games, immersive photo opportunities, and exclusive branded merchandise, creating a dynamic environment that highlighted the collaboration's playful and indulgent spirit. This multi-faceted approach captured the essence of both brands, generating significant excitement, media coverage, and social media buzz, while leaving a lasting impression on attendees and fans alike.
My Role: Creative Director
Project Partners: Craft PR, Secret Location, North Design
Client: Tim Hortons
TIM HORTONS
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TIM HORTONS •
PRESS
& RESULTS
The Tim Hortons x Baileys launch event drew over 400 influencers, media, and VIPs, generating 15M+ impressions in the first week. Interactive games, photo ops, and exclusive merch fueled social buzz, amplifying excitement for the new product line and setting a new standard for immersive brand activations.