CASE STUDIES
360° Brand Storytelling.
I help brands build their presence with 360° campaigns across web, social, ads, events, and more, delivering cohesive, impactful storytelling.
I Spent two years Helping build the Illuminarium brand and launching the Toronto venue. Ensured brand consistency across locations, led UGC campaigns, and directed creative for shows and launch events.
ILLUMINARIUM : BRAND WORK
PINTEREST DIGITAL PARTNERSHIP
Spent nearly 4 years working with Pinterest and Thinkingbox creating innovative ad products and digital experiences for brands like BMW, Argos, and JCPenney. As Creative Director, led concepts, client management, and impactful campaigns.
SAMSUNG CANADA : BRAND CAMPAIGNS
For Two Years I Worked on multi-channel campaigns to launch Samsung products (S5, S6 + Note) in Canada, including an Olympics initiative. My team and I tailored global messaging to the local market, driving engagement and boosting visibility.
PRIMER.AI : BRAND WORK
Redesigned Primer.AI’s brand, website, and product UI to elevate its presence in the competitive AI space. For over three years, I help develop marketing materials and CRM campaigns to position them as industry leaders.
HASBRO TOYS : LITE-BRITE SHOW LAUNCHES
Led the global marketing launch of Lite-Brite: Worlds of Wonder in its debut year, driving campaigns, launch events, and social media strategies. Oversaw creative assets to engage fans and attract new audiences helping revitalize the brand.