The objective was to build on the nostalgia of the Lite-Brite brand while launching “Lite-Brite: Worlds of Wonder” shows in Toronto and other cities worldwide. i oversaw my team as we developed brand materials, crafted the launch campaign, and organized events in cities from Toronto, Las Vegas, Sydney, to Los Angeles.

I also integrated advertising and user-generated social campaigns to connect audiences with the show’s theme of creativity and imagination. As Creative Director, I oversaw all marketing assets, photography, and video production, ensuring the campaign resonated with both longtime fans and new audiences.

My Role: Creative Director
Project Partners: Secret Location
Client: Hasbro, Lite-Brite