ILLUMINARIUM
Immersive Brand Growth.
For about two years, I help work on building the Illuminarium brand and helped launch the Toronto venue and supported others across North America. I collaborated with teams across multiple locations to ensure brand consistency and supported marketing efforts with campaigns and tactics like UGC programs and launch events for their shows.
As Creative Director, I guided the overall creative direction for the Canadian brand focusing on design and creative assets in venue and out of home while being hands and in design and copy and brand tone development supporting both marketing and operations.
My Role: Creative Director / Marketing Director
Project Partners: Xeus, Secret Location
Client: Illuminarium Experiences
Immersive Brand Growth
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Immersive Brand Growth •
PRESS
& RESULTS
Illuminarium Toronto has achieved remarkable results in its first year, generating millions of impressions across PR, social media, and marketing channels while selling nearly 100,000 tickets and almost 1 billion in Impressions in Toronto. The venue has hosted high-profile events, including Toronto Fashion Week, and partnered with major brands like Intel and Tim Hortons for exclusive collaborations, showcasing its versatility as a premier destination for immersive experiences.
LAUNCH COVERAGE FROM CBC
2023
2024
2024
2023