samsung
Expanding Canadian Reach.
The focus was on launching new products and building Samsung’s presence in Canada. Over several years, I worked with Cheil Worldwide on campaigns for websites, seasonal launches of the Galaxy S5 & S6 and even an Olympics initiative.
My role as Senior Creative Lead involved creating multi-channel campaigns that aligned with Samsung’s global brand while tailoring them to Canadian audiences. I ensured each project delivered a consistent message across platforms and helped grow Samsung’s visibility in this market.
My Role: Creative Lead
Project Partners: Cheil WorldWide
Client: Samsung Canada
Expanding Canadian Reach
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Expanding Canadian Reach •
Awards & PRESS RESULTS
The campaigns drove a 22% increase in digital engagement, a 14% boost in Website Traffic, and a 20% rise in conversions during the Olympics initiative, while ensuring cohesive messaging across all channels to reinforce Samsung’s leadership in innovation.