In collaboration with Thinkingbox and Momentum, I had the opportunity to work on an exciting project where Shawn Mendes partnered with Verizon for the immersive fan experience titled "This Is Shawn." Fans of the Mendes Army in New York City were in for a treat as they were invited to delve into the inner workings of Shawn Mendes' creative journey.

"This Is Shawn" offered fans an intimate glimpse into Mendes' creative process, from drawing inspiration to captivating performances on tour. Through our collaboration with Verizon and Momentum Worldwide, we aimed to provide a fully immersive experience that resonated with Shawn's devoted fanbase. Participants were guided through three main phases of Shawn's creative journey: inspiration, production, and stage, with each phase meticulously curated to showcase the evolution of his music.

My Role: Creative Director
Project Partners: Thinkingbox, Momentum
Client: Shawn Mendes & Verizon