In collaboration with Amex Platinum Studio, Unstaged, and Momentum Worldwide, I contributed to the development of an immersive web experience showcased at Art Basel 2021 in Miami Beach. This innovative platform granted exclusive access to AMEX Platinum cardholders, enabling them to view curated art pieces displayed during the festival. By scanning QR codes associated with each artwork, users could seamlessly navigate through the web experience, immersing themselves in the art while attending the event in person. Each piece had its dedicated page, offering detailed information and providing the option for interested guests to make purchases directly through the platform or via the seller's portal.

Furthermore, Thinkingbox crafted a dynamic web experience featuring a live feed of Lizzo-related products during her performance at the festival. Fans had the opportunity to browse and purchase the latest merchandise in real-time while enjoying Lizzo's music against the backdrop of Miami Beach. By bridging the gap between art, music, and digital commerce, our live web experience not only enhanced the exploration of artworks but also facilitated direct engagement between fans and their favorite artists, representing the future of interactive installations and gallery interactions.

My Role: Creative Director (Digital)
Project Partners: Momentum Worldwide, Thinkingbox
Client: American Express Platinum & Unstaged