STARBUCKS

ABOUT THE
PROJECT

Teaming up with Big Spaceship and Sanctuary, one of my cherished projects was collaborating on Starbucks Spring Horoscopes. This celestial-themed endeavor was a perfect blend of creativity and coffee culture, celebrating the arrival of spring drinks with a Zodiac-inspired microsite.

Star Signs, a whimsical microsite, matched users with a personalized Starbucks drink, horoscope, and more based on their star sign. With custom Zodiac controls, a 3D cosmic backdrop, and accessibility features like screen-reader compatibility, it blended fun and functionality for an inclusive cosmic coffee adventure.

My Role: Creative Director
Project Partners: Big SpaceShip, Sanctuary, Thinkingbox
Client: Starbucks

STARBUCKS

STARBUCKS •

Awards & PRESS RESULTS

You could say the fates aligned perfectly. Our Star Signs project attracted over 400,000 total users, achieved an impressive 78.7% engagement rate, and drove more than 60,000 chart downloads, marking a stellar success across all metrics.


2022


2021