STARBUCKS
ABOUT THE
PROJECT
Teaming up with Big Spaceship and Sanctuary, one of my cherished projects was collaborating on Starbucks Spring Horoscopes. This celestial-themed endeavor was a perfect blend of creativity and coffee culture, celebrating the arrival of spring drinks with a Zodiac-inspired microsite.
Star Signs, a whimsical microsite, matched users with a personalized Starbucks drink, horoscope, and more based on their star sign. With custom Zodiac controls, a 3D cosmic backdrop, and accessibility features like screen-reader compatibility, it blended fun and functionality for an inclusive cosmic coffee adventure.
My Role: Creative Director
Project Partners: Big SpaceShip, Sanctuary, Thinkingbox
Client: Starbucks
STARBUCKS
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STARBUCKS •
Awards & PRESS RESULTS
You could say the fates aligned perfectly. Our Star Signs project attracted over 400,000 total users, achieved an impressive 78.7% engagement rate, and drove more than 60,000 chart downloads, marking a stellar success across all metrics.
2022
2021