Cannabis goes high tech
In preparation for the annual Lift Expo, Figr and Thinkingbox worked together to develop and design a one of a kind 3D AR app that scanned Figr product packaging to give consumers the ability to experience cannabis like never before, and track their product from seed to sale.

When customers, or "budtenders," open the app, they are presented with an age gate and a camera prompting them to scan the Figr logo. Once scanned, the app produces a detailed 3D render of their specific strain, and they can dive deeper into its botanical profile. Users can interact with the plant to see info such as the plant origins and the terpene profile, which informs taste and aroma of the strain.

My Role: Creative Director
Project Partners: Thinkingbox, Wunderman Thompson
Client: FIGR Cannabis