Teaming up with Thinkingbox, I played a key role in launching the BMW 4 Series on Pinterest through a dynamic 360-degree experience, inviting users to step inside the innovation-packed vehicle. Since its inception in 2013, the BMW 4 Series has been celebrated for its blend of sporty aesthetics, agile performance, and luxurious comfort.

Our mission was to spotlight the latest enhancements of the 4 Series through an immersive interior exploration. Pinterest and Thinkingbox collaborated to seamlessly integrate a Pin Extension, enabling users to engage with the microsite directly within the Pinterest in-app browser. Within the microsite, users could interact with multiple hotspots, offering a detailed view and interaction with the car's interior. Leveraging Vue.js, SCSS, and Marzipano's 360 Media Viewer, we crafted a sleek and modern experience, accentuated by dynamic animations powered by GSAP and native CSS, capturing the essence of the 4 Series' expressive design and unparalleled performance.

My Role: Creative Director
Project Partners: Pinterest, Thinkingbox
Client: BMW