Partnering with Secret Location, I played a pivotal role in enhancing the audience engagement for the return of Big Brother Canada's blockbuster season. Together, we pioneered an innovative second-screen platform designed to immerse fans in the live show experience like never before.

Our collaboration created an award-winning interactive platform, letting viewers influence Big Brother Canada in real time. This elevated audience engagement, deepened connections, and set a new standard for interactive TV, marking a triumphant return and lasting industry impact.

My Role: Lead Art Director
Project Partners: Secret Location
Client: Big Brother Canada