Samsung: Olympics 2014

Bitten: The Undoing

THE IDEA

Canadians take enormous pride in belting out our national anthem, and nobody loves to hear it more than our Olympians. The Samsung - Bring It Home digital campaign transforms thousands of “Notes from Home” into notes of our national anthem to create one of the largest audio / visual murals online.

The site offers users the unique opportunity to send personalized notes of encouragement to members of Canada’s Olympic team, while generating awareness around Samsung’s sponsorship of the Sochi Olympics, and the launch of the Galaxy 3 Note mobile phone.

Explainer Video

Watch the TV Spot

To Launch the live tour and web expereince, we created a #bringithome TV spot to gather momentum and rally Canadians together.

Watch Now
desktop
mobile
Concept Art

Designing the experience

Samsung - Bring It Home is a responsive, HTML5 build, offering engagement across desktop, mobile and tablet devices, and a range of social media networks.

We also created a full 360 campaign, from mobile and outdoor ads to an Olympic TV spot; all around the experience to gather the notes across the country and spread the cheer across Canada.

Samsung: Olympics 2014 Bring it Home
Samsung: Olympics 2014 Bring it Home
Samsung: Olympics 2014 Bring it Home
Samsung: Olympics 2014 Bring it Home
Samsung: Olympics 2014 Bring it Home
Samsung: Olympics 2014 Bring it Home
Samsung: Olympics 2014 Bring it Home

AWARDS & Results

  • Awwwards

    Mobile site of the day
    FWA 2014

  • Awwwards

    FITC
    Award Winner

My Role

  • Ideation
  • Web Design
  • Art Direction

Employer

The Secret Location

Parnter

Partner