Hip-Hop Evolution traces hip-hop from its humble beginnings to modern day mania. Comprised of two major parts, a documentary series on HBO and a content website and custom trailer experience that traces the lineage from modern-day moguls oh hip-hop to the pioneers of yesteryear.
The Hip Hop Evolution Community Hub that is driven by both an editorial team and the community to find the latest and great in the Hip-Hop world as it comes. The site was designed to be fully responsive and for any platform and designed to keep readers flowing from one article to the next with a unique endless content stream. The website was designed to enhance the HBO documentary and live on past it to create a community around everything that is Hip-Hop from the past, the current and the future.Visit the Website
Some conecpt work and moodboards, exploring different angles for the brand image as well as illustration styles.