Profile

Hi, I’m Andy Garcia, an
Interactive Art Director currently
working at the Secret Location

Andy is an award winning UX Designer, Art Director and Entrepreneur living in Toronto. He has a passion for storytelling and how it can interact with brands, fans and customers alike. Over the years Andy has worked with a roster of big brands including: The Globe and Mail, Samsung Canada and the Bank of Montreal.

With over decade of experience in design, UX and creative management, his work ranges from innovative technical projects to social concepts that break barriers and bring to life ideas that can change the way users use technology in ever day life. A few of his recent notable projects include: the CSA winning Big Brother Canada digital franchise, the FITC winning Sochi Olympics Notes from Home website and the Peabody winning and Emmy nominated VR documentary: Ebola Outbreak a Virtual Journey.

AWARDS AND NOMINATIONS

  • Awwwards

    05

  • Awwwards

    02

  • Awwwards

    01

  • Awwwards

    05


  • Awwwards

    03

  • Awwwards

    02

  • Awwwards

    02

  • Awwwards

    08

I’m specialised in

Web Design

Web Design

I have over a decade of experience in web design and web related Art Direction, getting recognition from FWA, AWWWARDS and FITC.

VR Art Direction

VR Art Direction

With two years of experience within the VR platform I have a good grasp of the medium and have won a Peabody and been nominated for a emmy for my work.

Interaction Design

UX Design

I have a solid background and understanding of its role and have worked on everything from a small microsite to a largescale game website and or e-commerce experience.

Mobile App Design

Mobile App Design

Having worked on projects from video games to content apps and shopping apps I have a good knowlege of how to design for App in both iOS and Android platforms.

Storytelling

Storytelling

When i'm not designing, art directing or sketching I am usually working on concepts, ideas and even the odd script for a tv show or movie.


Prototyping

Prototyping

My core skill is critical thinking. I may not know the latest technology inside out, or understand the right answer to the problem right away, but I am fast at prototyping both technical and conceptual ideas to see what gets results in both worlds.

Selected references

    "Immense skill and magnetic personality"

    "Over the 3 years I have had the pleasure of being Andy’s Creative Director, his design thinking, attention to detail and collaborative approach have continuously blown me away. When I initially hired Andy, I was drawn to his keen sense of style and superb design aesthetic. And while this is still the case, I now recognize and celebrate his ability to lead teams, inspire people, and ideate toward truly innovative solutions.

    Beyond his tremendous work ethic, Andy is cultural gold. Not only does he set the standard in quality, but he does it with a smile. Even under difficult circumstances, he is supremely dedicated to his quality of work and the wellbeing of his team. Given the opportunity, I would work with him again in a heartbeat. Andy not only motivates me to be a stronger designer, but he inspires me to be a better person. His immense skill and magnetic personality have played a huge part in the success of our organization, and I’m so thankful for the opportunity to have worked with him. "

    Pietro Gagliano - Creative Director and Partner at Secret Location

    "A fearless passion to excel"

    "I had the privilege of watching Andy’s career develop during my time at Secret Location. Andy was already an accomplished and talented designer with a great portfolio of work form the advertising world when he joined us, and brought his skills and experience to the team with zeal and a genuine excitement for the work (and design in general). As an Art Director, Andy was responsible for the creative leadership on his team’s projects, and was large part of Secret Location’s pioneering work in virtual reality. His artistic and determined approach to user experience and interface design was an irreplaceable asset on both our immersive web and VR initiatives.

    Simply put, Andy is a wonderful human being! His positive outlook was a massive contribution to SL culture, and made working with him a pleasure. His professionalism and sense of style is something any of his peers could attest to. I’m honoured to have been a mentor for Andy, and have always been impressed with his ability to adapt, take on new roles, and innovate with a fearless passion to excel. I’m looking forward to see where his journey takes him. "

    Stefan Grambart - Creative Director Secret Location

    "The ultimate pinch hitter"

    "I've had the pleasure of working with Andy for the past year at Secret Location - his work ethic is without flaw, and his enthusiasm contagious. Andy is the ultimate pinch hitter - the guy you call upon when there is an important and imminent pitch that has no room for error. His instincts are tuned, and his ability to run with minimal direction speaks to his uncanny ability to read between the lines and solve complex design challenges. I couldn't recommend Andy more, not only as an accomplished craftsman, but as an empathetic and caring individual who aims to please and never lets you down. "

    Mark Rozeluk - Creative Director Secret Location

    "World-class creative talent"

    "Everyone should get an opportunity to work with someone like Andy - a person with a special mix of world-class creative talent, natural strategic spidey senses, the ability to execute & deliver results at the highest level, and finally, a straight up great human to be around.

    I worked with Andy for about two years at Secret Location. Andy consistently impressed me with his ability to rapidly understand the challenges at hand and then deliver creative approaches that were stronger than what our team or clients had in our collective minds. The work was always of highest quality, delivered on time, and with thoughtful & strategic rationale. Without hesitation, Andy would be a strong asset to any team."

    Chris Harris - Executive Producer, Digital

    "Ridiculously talented"

    "Ridiculously talented’ is the phrase that comes to mind when I think about Andrew. It was an absolute privilege to have Andrew on my team as well as to get to know Andrew as a human being. I can not say enough how much I will miss working with him. "

    Stephen Crowhurst - Senior Art Director Cheil Worldwide

    "Pushing for Perfection"

    "Andrew is a great designer, a great art director and a great person. His passion for making the online experience elegant and enjoyable for the user knows no bounds and his work is, simply put, beautiful. So many times in my career, I have met people posed with a problem who ill jump to tell you why they can't do something. Andy is the complete opposite. He is a creative, who thrives on a challenge and is the first person to put his hand up to say he will find a creative solution for whatever problem presents itself. He is always pushing for perfection. And if anyone will find it, it will be Andy "

    Jason Partridge - Creative Director Cheil Worldwide